🔥 LIMITED-TIME OFFER! Free TikTok Creative With Ads
The stores who ride the TikTok wave now are the ones who will profit the most. To make sure, your store gets a boost in sales, we are offering FREE CREATIVE when you let us manage your ads online.
Due to the resources that it takes to deliver this quality of content, we are limited to 5 businesses per month on this offer. If spots are filled, you will be added to our waitlist.
💍 Fashion Shopify Store: $142K Revenue With Consistent ROAS in Jan 2022
🎨 Arts eCommerce Store: $414K Revenue With Consistent ROAS in Nov 2021
👕 Style & Fashion eCommerce: 360% Growth in 2021 with almost $3 Million in Revenue
So, before your competitors take all the sales, let’s have a free no-obligation consultation with an expert to discuss how to bump up your profits.
Founder - Baobab Clothing
Chief Marketing Officer
Mindblowing TikTok Ads Case Study: ROAS 7.49 with $110k+ revenue
A lot of businesses and even marketing agencies are still new to TikTok Ads and so they’re not sure what approaches would perform better. Our team has been running TikTok ads for almost a year now, and we’re official TikTok partners, but we’re still testing various hypotheses and looking for the most effective strategies. From this case study, you’ll find out about the strategy that worked great for our client who sells hand-made accessories.
The first thing we did was checking TikTok Pixel on the client’s website because, unfortunately, quite often TikTok Pixel doesn’t work properly and doesn’t capture all the data it should. We found out that part of the events either were rendered incorrectly or delivered not all data we needed. We set up direct integration with TikTok Pixel and Woocommerce and it resolved the problem.
We used a whole bunch of videos for this project because great entertaining videos are a key to success on TikTok. Some of them we’ve ordered from influencers, others were provided to us by the client but our video editor and designer had to refine them to make them fit TikTok style. Thanks to the remarkable teamwork we managed to create, adapt and test dozens of videos. We used 4 main creative formats:
We also changed the ad campaigns structure. Some advertisers use the same approach as they do on Facebook, but it’s a mistake. Ads on TikTok work in a different way and it’s important not to overcomplicate it there, and even simplify in some cases. That’s why we unified MOF and BOF into one campaign which made it more efficient. Inside this consolidated campaign we had different ad sets and audiences depending on the steps of a customer journey.
We have particularly focused on the second touch. The audiences we used were Video Views (duration) and TikTok clickers. As a result, it has shown the highest ROAS and we are still using it now as it keeps generating stable profit. We mainly used UGC videos with various visual effects which helped to increase users' engagement.
On the last stage, we applied a standard approach but used different messaging depending on the audience:
We have a template all our media buyers can use to better structure every stage of the funnel. If you want to get it, just drop me a line and I’ll share it with you.
As advertisers, we all love detailed targeting settings on Facebook, but frankly speaking, they wouldn’t be the best idea for TikTok. As we’ve noticed, broad targeting has always brought us better results in TOF campaigns. That’s why we kept using it for prospecting. I’d also like to add that on other projects we run TikTok ads for, going broad generates better results as well.
So what helped us to keep ROAS at such a high point for a long time? I think, different messaging that was changed depending on the funnel stage. Starting from the website visit and up to the purchase we used different ad copies and creatives, that’s why ROAS was good throughout the whole funnel.
Ad Spend - $14 891
Purchase Conversion Value - $110k+
Overall ROAS - 7.49 (Prospecting - 6.21, Retargeting - 11.20
If you want to achieve the same or even better results, feel free to reach out and we’ll help you do it!
Ready to Grow Your Shopify Store Faster with TikTok Ads?
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