Case Study

Strawberry Park

Campsite in Connecticut, USA

How we got Strawberry Park 1,021 Reservation queries in just 5 Months

Google AdsFunnelsContent CreationLanding Page

Imagine your campsite bursting with happy campers ...

Now, make it a reality!

Our latest success story showcases how we transformed a struggling campsite into a booking powerhouse using our all-inclusive digital marketing services led by our team of Google-certified experts ...

Let's see how we achieved these impressive results and how we can do the same for you!

🏆

Performance Recap

See how we helped this campsite expand its digital presence with Paid & Social ad performance campaigns.

1,021

Reservation Queries

21.2K

Traffic

$18.57

Cost/Conv

Challenges

Before partnering with us, the campsite faced several significant challenges:

  • Blacklisted Domain: The campsite's primary domain and associated subdomains were blacklisted by Google Ads due to a detected virus. This prevented their ads from going live, severely limiting their ability to reach potential customers.

  • No Consistent Flow of Queries: There was no consistent flow of queries coming in to fill out the campsite spots. They had tried Paid Ads before without any success.

  • Low Visibility: They struggled with attracting organic traffic and were unable to run effective paid ad campaigns.

  • Poor Conversion Rates: Existing campaigns weren't converting visitors into bookings

Our Approach

To tackle these challenges, we implemented a comprehensive "done-for-you" solution, led by our Google-certified digital marketing specialists. Our strategy involved several key components:

  • Domain Rescue: We leveraged our long-standing Badged Google Partner status to get priority support from Google Ads to get the domain and subdomains whitelisted, allowing ads to run successfully again. We collaborated closely with the campsite's development team to identify and remove the virus from their website.

  • Funnel and Landing Page Creation: Developed custom sales funnels tailored to the campsite's target audience. Designed high-converting landing pages to effectively capture leads and drive bookings.

  • Compelling Content: Produced persuasive and engaging content for the website and landing pages. Created targeted messaging that resonated with potential customers and encouraged action.

  • Video Scripts: Crafted professional video scripts for promotional ads. Guided the campsite team in recording compelling video content, which we then edited and optimized for various platforms.

  • Ads Management: Crafted, launched, and managed advertising campaigns on Google Ads using powerful formula of Google Search and Google PMax campaigns. Handled everything from ad copywriting to creative design, ensuring consistent messaging and branding.

  • Ad Copy and Creatives: Developed impactful ad copy that drove action. Designed eye-catching ad creatives for Google Ads platform, maximizing engagement and clicks.

  • Bonus: Marketing CRM: Provided a comprehensive CRM tool to manage sales pipelines, scheduling, and lead tracking. Integrated the CRM with their marketing funnels, landing pages, and website for seamless lead management.

Quick Overview of the done-for-you solution Tectanic provides

Results

Over a 30-day period, our strategies delivered impressive outcomes:

  • Restored Ad Campaigns: Successfully removed the domain from Google’s blacklist, allowing ad campaigns to go live and reach their target audience.

  • Increased Traffic: The campsite received over 21.2K clicks on their ads.

  • High Conversion Rate: Achieved 1,021 reservation queries, resulting in a conversion rate of approximately 4.64%.

  • Cost Efficiency: The campaign maintained a low average cost per click of $0.89, leading to cost-effective reservation queries.

  • Reservations Growth: Significant improvement in booking rates, enhancing the campsite's revenue and customer base.

Screenshot of the live Google Ad campaign with metrics highlighting clicks, conversions, and cost efficiency.

Our comprehensive digital marketing approach not only improved the campsite's online presence but also significantly boosted their bookings and revenue. By resolving the critical issue of the blacklisted domain and providing a full suite of marketing services, we ensured a seamless and effective transformation for the client.

Why Choose Us?

As a certified badged Google Partner with over 10+ years of experience, our team of Google-certified digital marketing experts brings a unique blend of experience and knowledge to the table. This Google Partner certification grants us priority access to support, allowing us to tackle complex issues swiftly and deliver exceptional results for our clients. We have:

💰 Managed over $21 Million in ad spend.

📈 Served hundreds of clients.

🥇 Recognized as a "Top Rated Plus" freelancer on Upwork.

⭐ Proudly recognized as a Badged Google Partner.

🤹 10+ years of experience managing Ads on Facebook, Instagram, Google, YouTube and more.

Ready to grow your campsite?

Interested in achieving similar results for your campsite? We invite you to book a 100% free, no-obligation consultation with our team. During the call, we’ll demonstrate how our proven strategies can help you increase your bookings and streamline your marketing efforts. Click the link below to schedule your free consultation and begin getting more reservations today!

Our Services

Running a business is tough! We are here to help!

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