Case Study

Haute Hair

Empowering Confidence with Luxe Hair Extensions

$18,750 in Sales, 25 Purchases, and 28.91x ROAS in Just 7 Days

with Facebook Ads!

Our Services

• Meta Ads • Campaign Optimization • Video Ad Creation • Audience Research & Testing

🏆

Performance Recap

Haute Hair is a luxury hair extensions brand known for enhancing personal style and boosting confidence. By partnering with our team, they unlocked the power of targeted advertising and achieved exceptional results.

25

Purchases

$18,750

Revenue

28.91X

ROI

🎯 $18,750 Revenue Generated: With an ad spend of just $750, the campaign achieved a remarkable 28.91x ROAS.

🎯 25 Purchases Achieved: Consistently high-quality conversions throughout the 7-day campaign period.

🎯 Luxury Offer Excellence: The Buy One, Get 20% Off promotion captivated audiences and drove significant sales.

Challenges

Haute Hair approached us to maximize their ROAS and scale their business. However, they faced significant challenges:

  • Difficulty in identifying and engaging the right audience.

  • Limited performance from previous campaigns, leading to stagnant growth.

  • Lack of compelling offers to attract new and repeat buyers.

Our Strategic Approach

We crafted a comprehensive approach tailored to Haute Hair’s audience:

  • Developing a Detailed Buyer Persona

    Based on Haute Hair’s ideal customers, we identified key demographics and psychographics to inform campaign design.

  • Launching the Luxe Offer Campaign

    We introduced a time-limited “Buy One, Get 20% Off on the Second” promotion, strategically aimed at increasing average order value. This was paired with:

    • Three Ad Sets: Two interest-based groups and one retargeting group.

    • Four Unique Ad Creatives Per Set: Each creative showcased the luxury and quality of the products, supported by customer testimonials.

  • Testing and Optimizing

    We continuously optimized the campaigns by:

    • Monitoring key metrics in real-time.

    • Shifting budgets to high-performing audiences and creatives.

    • Refining copy to emphasize exclusivity and urgency.

  • Scaling for Results

    By analyzing early wins, we:

    • Expanded on high-converting audience segments.

    • Launched high-quality video ads focused on storytelling.

    • Adjusted placements to prioritize platforms with the best results.

Quick Overview of the done-for-you solution Tectanic provides

Account Campaigns Breakdown

  • TOF – Luxury Launch Campaign – Interest-Based Audiences

    Ad Spend: $350.00

    Revenue: $9,500.00

    Purchases: 13

    ROAS: 27.14x

  • MOF – Retargeting Campaign – Warm Audiences

    Ad Spend: $275.00

    Revenue: $7,800.00

    Purchases: 10

    ROAS: 28.36x

    Key Insight: Focused on retargeting past website visitors and abandoned cart users.

  • BOF – Black Friday Campaign – Special Offer + 20% Discount

    Ad Spend: $100.00

    Revenue: $1,000.00

    Purchases: 2

    ROAS: 10.0x

    Key Insight: A limited-time 20% discount during Black Friday saw high urgency and conversions.

  • Special Offer – Buy One, Get 20% Off (BOGO Campaign)

    Ad Spend: $125.00

    Revenue: $1,450.00

    Purchases: 2

    ROAS: 11.6x

    Key Insight: The BOGO promotion was especially effective in converting prospects who were already familiar with the brand.

Why Choose Us?

As a certified badged Google Partner with over 10+ years of experience, our team of Google-certified digital marketing experts brings a unique blend of experience and knowledge to the table. This Google Partner certification grants us priority access to support, allowing us to tackle complex issues swiftly and deliver exceptional results for our clients.

We have:

💰 Managed over $21 Million in ad spend.

📈 Served hundreds of clients.

🥇 Recognized as a "Top Rated Plus" freelancer on Upwork.

⭐ Proudly recognized as a Badged Google Partner.

🤹 10+ years of experience managing Ads on Facebook, Instagram, Google, YouTube and more.

Ready to Elevate Your Next Campaign?

Want to achieve similar results for your project? Schedule a 100% free, no-obligation consultation with our team today. We'll demonstrate how our proven strategies can boost your leads, reservations, and overall campaign success. Click the link below to book your consultation.

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