Case Study

Happen To Your Career

Helping career switchers land roles they love—with clarity, coaching, and confidence.

Career Coaching Funnel Generates 464 Leads for $25 CPC

464 Conversions Cost/Conversion $25.28

Our Services

• Google Ads Management • 3-Step Funnel Creation • Landing Page Development • Conversion Tracking Setup • Ad Copywriting • VSL Scriptwriting

🏆

Performance Recap

Happen To Your Career partnered with us to unlock consistent appointment bookings and improve visibility on key funnel actions like podcast views. Through a revamped landing experience and optimized Google Ads strategy, we delivered:

377

Form Submissions

464

Conversions

$25.28

CPC

✅ 464 Total Conversions at $25.28 CPA

Our optimized funnel and ad strategy delivered high-quality conversions at an efficient cost per acquisition..

✅ Podcast Viewer Tracking Implemented

We solved a major blind spot by setting up tracking for podcast views—a critical step before users convert.

✅ New Landing Page + Funnel Setup

We created a high-converting 3-step funnel with an optimized landing page to boost conversion rates.

✅ Compelling VSL Script

Our team wrote a performance-driven video script that builds trust, explains the offer, and encourages action.

Challenges

Before working together, Happen To Your Career faced several marketing gaps:

  • Inconsistent appointment flow, despite a strong service

  • No visibility on how podcast content contributed to conversions

  • Weak ad performance, lacking engaging copy and offers

  • Outdated or ineffective landing page without clear funnel logic

Our Strategic Approach

We crafted a comprehensive approach tailored to Happen To Your Career's audience

🎯 New 3-Step Funnel Build

We created a conversion-focused funnel:

  • Step 1:

    Lead capture with high-impact landing page

  • Step 2:

    Podcast/VSL to build trust

  • Step 3:

    Appointment booking form

🎯 Landing Page Optimization

We developed a clean, persuasive landing page based on best practices for conversion, including testimonials, outcome-focused copy, and clear CTAs.

🎯 Google Ads Strategy

We crafted targeted campaigns to reach professionals frustrated in their careers and looking for a switch, using both broad and intent-based keyword targeting.

🎯 Tracking Setup

We set up full-funnel tracking, including podcast plays, form submissions, and booked calls, to allow smarter campaign optimizations.

🎯 Video Script for VSL

Our VSL script focused on emotional connection, the transformation story, and a strong call to action—helping move cold leads down the funnel.

Quick Overview of the done-for-you solution Tectanic provides

Results

  • 6-figure funnel foundation built with VSL and tracking

  • 12 booked appointments with career coaching prospects

  • 74 podcast viewers tracked and attributed

  • 464 Total Conversions at Scale

    We maintained consistent lead quality while scaling ad spend—keeping the cost per conversion to just $25.28.

  • Improved ad CTR and lead quality through optimized copy and funnel

Why Choose Us?

As a certified badged Google Partner with over 10+ years of experience, our team of Google-certified digital marketing experts brings a unique blend of experience and knowledge to the table. This Google Partner certification grants us priority access to support, allowing us to tackle complex issues swiftly and deliver exceptional results for our clients.

We have:

💰 Managed over $21 Million in ad spend.

📈 Served hundreds of clients.

🥇 Recognized as a "Top Rated Plus" freelancer on Upwork.

⭐ Proudly recognized as a Badged Google Partner.

🤹 10+ years of experience managing Ads on Facebook, Instagram, Google, YouTube and more.

Ready to Elevate Your Next Campaign?

Want to achieve similar results for your project? Schedule a 100% free, no-obligation consultation with our team today. We'll demonstrate how our proven strategies can boost your leads, reservations, and overall campaign success. Click the link below to book your consultation.

Our Services

Running a business is tough! We are here to help!

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