Case Study
A Nonpartisan Voter Education Initiative California Elections 2024
Driving Civic Impact Through Voter Guide Campaigns
Traffic Campaign Delivers 699 Targeted Clicks at $1.43 CPC
Our Services
• Facebook Ads Management • Creative Strategy & Copywriting • Mobile-Optimized Ad Previews • Audience Research & Targeting • Traffic Funnel Without a Landing Page
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Performance Recap
California Voter Education Election Campaign partnered with us to boost voter engagement ahead of key local elections. With just 6 days to mobilize their audience and a lean $1K budget, we deployed a targeted Facebook traffic campaign that drove nearly 700 high-intent users to the voter guide—amplifying civic readiness and turnout within underrepresented communities.
699
Total Clicks in 6 Days
$1.43
CPC
1.03%
CTR
✅ 699 Targeted Voter Guide Visitors
Quality traffic delivered to a critical election resource—maximizing community reach.
✅ $1.43 Cost Per Click
An efficient spend that outperformed typical CPC benchmarks for advocacy efforts.
✅ Mobile-First Strategy
Ad previews built for mobile consumption drove higher engagement and lower bounce rates.
✅ Hyper-Relevant Audiences
Custom targeting based on civic engagement history, behavioral data, and community relevance.
Challenges
Before launching this, the campaign faced several obstacles:
A limited ad budget of $1,000.
Only 6 days to make an impact before election day.
No custom-built funnel or landing page.
Need for volume and message resonance across key communities.
Our Strategic Approach
🎯 Facebook Traffic Campaign
A direct-response campaign aimed at generating high-volume clicks within a short window.
🎯 Urgency-Driven Messaging
Framed around power, legislation, and equity.
🎯 Empowerment-Focused Copy
Spoke to leadership, pride, and civic duty—driving emotional connection.
🎯 Clear CTA
“Check Your Voter Guide Now” Actionable callout guiding users exactly where to go.
🎯 Optimized Placements
Only used top-performng mobile placements to stretch every dollar.
Quick Overview of the done-for-you solution Tectanic provides
Results
699 Clicks to Voter Guide in Just 6 Days.
$1.43 CPC Across Cold + Warm Audiences.
1.03% CTR from Mobile-First Ads.
Why Choose Us?
As a certified badged Google Partner with over 10+ years of experience, our team of Google-certified digital marketing experts brings a unique blend of experience and knowledge to the table. This Google Partner certification grants us priority access to support, allowing us to tackle complex issues swiftly and deliver exceptional results for our clients.
We have:
💰 Managed over $21 Million in ad spend.
📈 Served hundreds of clients.
🥇 Recognized as a "Top Rated Plus" freelancer on Upwork.
⭐ Proudly recognized as a Badged Google Partner.
🤹 10+ years of experience managing Ads on Facebook, Instagram, Google, YouTube and more.
Ready to Elevate Your Next Campaign?
Want to achieve similar results for your project? Schedule a 100% free, no-obligation consultation with our team today. We'll demonstrate how our proven strategies can boost your leads, reservations, and overall campaign success. Click the link below to book your consultation.
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