Case Study

Policy Mobilization Campaign to Support State Bills – California Assembly 2025

Empowering Civic Engagement Through Legislative Awareness Campaigns

Social Impact Campaign Generates 4,689 Clicks at $1.12 CPC with Facebook Ads

Our Services

• Facebook Ads Management • Creative Strategy & Copywriting • Audience Research & Targeting • Placement Optimization • Campaign Setup & Reporting

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Performance Recap

Policy Mobilization Campaign partnered with us to rapidly activate their audience ahead of key policy discussions in Sacramento. With a compressed timeline and strict budget, we delivered thousands of engaged clicks to their Legislative Priorities landing page—amplifying visibility, education, and public momentum.

4,689

Clicks in under 7 days

$1.12

CPC

0.97%

CTR

✅ 4,689 High-Intent Clicks

Campaign effectively reached the intended advocacy audience and drove strong traffic to the policy landing page.

✅ Efficient Spend at $1.12 CPC

Maintained low CPCs while targeting a niche, mission-aligned audience—well below industry benchmarks for nonprofit awareness campaigns.

✅ Optimized Creative Execution

All ad visuals and copy were emotionally resonant, culturally relevant, and strategically framed around action.

Challenges

Before partnering with us, the Policy Mobilization Campaign faced key roadblocks:

Limited runway—just 7 days before legislative deadlines.
Need to generate fast momentum without sacrificing message clarity.
No previous campaign structure to scale quickly.
Tight budget constraints for outreach

Our Strategic Approach

🎯 High-Engagement Facebook Ads

We designed and launched a Link Click Campaign optimized for reach and efficiency, using 5 movement-driven creatives.

🎯 Community-focused Messaging

Framed around power, legislation, and equity.

🎯 Action-Oriented Headlines

Centered on urgency and the need to mobilize.

🎯 Visual Identity

Reflected culture, empowerment, and credibility.

🎯 Optimized Placements

Prioritized mobile and high-engagement surfaces.

Quick Overview of the done-for-you solution Tectanic provides

Results

4,689 Clicks Delivered in 6 Days
$1.12 CPC Across Cold Audiences
0.97% CTR—Surpassing Advocacy Campaign Averages
Message Validated for Broader Policy-Based Outreach

Why Choose Us?

As a certified badged Google Partner with over 10+ years of experience, our team of Google-certified digital marketing experts brings a unique blend of experience and knowledge to the table. This Google Partner certification grants us priority access to support, allowing us to tackle complex issues swiftly and deliver exceptional results for our clients.

We have:

💰 Managed over $21 Million in ad spend.

📈 Served hundreds of clients.

🥇 Recognized as a "Top Rated Plus" freelancer on Upwork.

⭐ Proudly recognized as a Badged Google Partner.

🤹 10+ years of experience managing Ads on Facebook, Instagram, Google, YouTube and more.

Ready to Elevate Your Next Campaign?

Want to achieve similar results for your project? Schedule a 100% free, no-obligation consultation with our team today. We'll demonstrate how our proven strategies can boost your leads, reservations, and overall campaign success. Click the link below to book your consultation.

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Our Services

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Google Ads

Facebook Ads

Snapchat Ads

Pinterest Ads

Apple Search Ads

TikTok Ads

Twitter Ads

LinkedIn Ads

Copywriting

Creative Designing

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Tectanic LLC, 16192 Coastal Highway, Lewes, Delaware, USA 19958