Case Study

San Bernardino County Supervisor Candidate 2022

Driving Awareness for a Local Candidate Through Multi-Objective Facebook Ads

Political Campaign Reaches 150K+ Constituents with 160K+ ThruPlays & 37K+ Engagements

Our Services

• Facebook Ads Management • Multi-Objective Campaign Setup (Reach, Video Views, Engagement) • Creative Strategy & Copywriting • Video Scripting & Hook Development

• Geo-Targeted Audience Research & Testing

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Performance Recap

During a highly competitive election cycle, this political campaign partnered with us to build widespread awareness among local voters—especially first-time and infrequent ones. With a unified campaign across reach, video views, and engagement objectives, we positioned the candidate’s message front and center in the digital conversation. The results? Massive reach, social proof, and 160K+ thruplays that moved the needle on local recognition and trust.

150,707

Reach

162,486

Video ThruPlays

3,670

Link Clicks

37,750

Post Engagements

$6,983

Total Ad Spend

352,101

Impressions

✅ 150K+ Voters Reached

Broad visibility across the district, ensuring top-of-mind awareness during the election cycle.

✅ 162K+ Video ThruPlays

Platform vision and leadership message delivered to completion across core demographics.

✅ 37K+ Organic & Paid Engagements

Social proof driven by authentic storytelling and community-centered messaging.

✅ Efficient Spend Across Three Objectives

Every dollar worked across Reach, Engagement & Views—lowering cost per action and boosting volume.

Challenges

Before launching this campaign, the political team faced the following challenges:

  • Low name recognition in a crowded ballot.

  • Voter apathy among key groups.

  • Need to build visibility without polarizing content.

  • Limited time to test creatives before early voting.

Our Strategic Approach

🎯 Facebook Awareness Campaign

A three-pronged objective setup using Reach, Video Views, and Engagement to build familiarity fast.

🎯 Community-Centered Messaging

Videos focused on real concerns, local pride, and everyday leadership.

🎯 Culturally Relevant Hooks

We used attention-grabbing intros designed to connect within the first 3 seconds.

🎯 A/B Testing for Efficiency

We optimized CPMs by testing multiple versions of creative and copy across zip codes.

🎯 Mobile-First Video Formatting

Ensured seamless, scroll-stopping content on key placements.

Quick Overview of the done-for-you solution Tectanic provides

Results

  • 162,486 ThruPlays from Community-First Videos.

  • 150,707 Reach Across Priority Zip Codes.

  • 37,750+ Engagements = Powerful Social Proof.

  • $6,983 Spent Efficiently Across 3 Objectives.

  • 3,670 Clicks Driving to Candidate Info Page.

Why Choose Us?

As a certified badged Google Partner with over 10+ years of experience, our team of Google-certified digital marketing experts brings a unique blend of experience and knowledge to the table. This Google Partner certification grants us priority access to support, allowing us to tackle complex issues swiftly and deliver exceptional results for our clients.

We have:

💰 Managed over $21 Million in ad spend.

📈 Served hundreds of clients.

🥇 Recognized as a "Top Rated Plus" freelancer on Upwork.

⭐ Proudly recognized as a Badged Google Partner.

🤹 10+ years of experience managing Ads on Facebook, Instagram, Google, YouTube and more.

Ready to Elevate Your Next Campaign?

Want to achieve similar results for your project? Schedule a 100% free, no-obligation consultation with our team today. We'll demonstrate how our proven strategies can boost your leads, reservations, and overall campaign success. Click the link below to book your consultation.

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