Case Study

National Reparations Coalition: Social Justice Campaign

The Mission-Driven Campaign That Delivered 6,600+ Leads at $2 Each

Our Services

• Meta Ads & Campaign Management • Lead Funnel Strategy • Content Creation

• Instant Form Optimization

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Performance Recap

The National Reparations Coalition launched a bold digital initiative to mobilize support for reparations policy across the country. Our job? Use Meta Ads to drive massive awareness and gather leads—without breaking the budget.

The results speak for themselves:

6,632

Leads

$13,797

Total Ad Spend

$2.08

Cost Per Lead

🎯 6,632 Supporters Mobilized:

Qualified leads collected via Instant Forms to build a powerful database of advocates.

🎯 $2.08 Average CPL:

Efficient spend in a sensitive advocacy space, well below industry average.

🎯 172,763 People Reached:

Wide-scale national visibility for the reparations movement.

🎯 609K+ Impressions:

Repeated visibility to targeted audiences boosted campaign recall and engagement.

Challenges

Before launching with our agency, the coalition faced these hurdles:

  • No digital infrastructure to collect leads at scale.

  • Low engagement and traction with prior organic posts.

  • Lack of a compelling narrative to activate supporters.

  • No segmentation or nurturing plan for collected leads.

Our Strategic Approach

We executed a fully managed “done-for-you” system to drive awareness and action. Our approach included:

✅ Message Engineering: Crafted emotionally resonant messaging centered on economic justice, accountability, and historical repair.

Creative Direction: Developed 4 high-impact ad creatives featuring strong visuals, symbolism, and cultural relevance.

✅ Instant Form Funnel: Simplified Meta lead forms ensured low friction and high conversion.

✅ Smart Targeting: Layered interest targeting to reach individuals aligned with social equity and justice.

✅ Content Strategy: Reinforced campaign messaging with persuasive mid-funnel content.

Quick Overview of the done-for-you solution Tectanic provides

Results

In just 5.5 months, our strategic Meta Ads campaign helped the National Reparations Coalition turn digital outreach into real impact:

  • 6,632 Leads Generated

  • $13,797 Total Ad Spend

  • $2.08 Average Cost Per Lead

  • 609,460 Impressions Delivered

  • 172,763 People Reached Nationwide

  • 2.96% Click-Through Rate (CTR)

This campaign established a strong foundation of supporters for future outreach, organizing, and policy initiatives.

Why Choose Us?

As a certified badged Google Partner with over 10+ years of experience, our team of Google-certified digital marketing experts brings a unique blend of experience and knowledge to the table. This Google Partner certification grants us priority access to support, allowing us to tackle complex issues swiftly and deliver exceptional results for our clients.

We have:

💰 Managed over $21 Million in ad spend.

📈 Served hundreds of clients.

🥇 Recognized as a "Top Rated Plus" freelancer on Upwork.

⭐ Proudly recognized as a Badged Google Partner.

🤹 10+ years of experience managing Ads on Facebook, Instagram, Google, YouTube and more.

Ready to Elevate Your Next Campaign?

Want to achieve similar results for your project? Schedule a 100% free, no-obligation consultation with our team today. We'll demonstrate how our proven strategies can boost your leads, reservations, and overall campaign success. Click the link below to book your consultation.

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