Case Study

Socio Political Organization

Mobilizing Communities Through Targeted Advocacy Event Campaigns

Nonprofit Advocacy Campaign Generates 764 Facebook Leads at $8.50 CPL

Our Services

• Facebook Ads Management • Instant Form Creation & Optimization • Creative Strategy & Copywriting • Audience Research & Targeting • Funnel Structure

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Performance Recap

Socio Political Organization partnered with us to fill registrations for a time-sensitive advocacy event. With no landing page available, we built an instant form funnel directly within Facebook—allowing users to sign up in just a few clicks. The result? 764 qualified leads at just $8.50 CPL, outpacing typical nonprofit benchmarks and building momentum for critical legislative engagement.

764

Total Leads in under 7 day

$8.50

Cost Per Lead

1.21%

CTR

✅ 764 Instant Form Submissions

Executed without a landing page—ensuring frictionless conversion at scale.

✅ $8.50 Cost Per Lead

Well below average for advocacy events, while maintaining sign-up quality.

✅ Form Simplicity = High Completion Rate

Custom-built Facebook forms captured just essential info to reduce drop-off.

✅ Hyper-Relevant Targeting

Layered exclusions, lookalikes, and interest targeting kept lead quality sharp.

Challenges

Before launching this campaign, Organization faced multiple roadblocks:

  • Urgent sign-up needs with less than 7 days to event.

  • No landing page or funnel to rely on.

  • Limited time to test and optimize ad variants.

  • Audience fatigue from previous campaigns.

Our Strategic Approach

We crafted a comprehensive approach tailored to Socio Political Organization

🎯 Instant Form Facebook Ads

We developed a mobile-first Instant Form campaign that could rapidly capture interest and sign-ups within Facebook.

🎯 Urgency-Driven Copy

Highlighted limited event capacity and key dates

🎯 Community Impact Messaging

Connected sign-ups to real legislative outcomes

🎯 Cultural Relevance

Visually compelling ads designed to resonate deeply

🎯 Optimized Form Fields

Only essential data collected to maximize completions

🎯 Exclusions & Lookalikes

Prevented duplication and refined reach

Quick Overview of the done-for-you solution Tectanic provides

Results

  • 764 Leads in 6 Days—No Landing Page Needed.

  • $8.50 Cost Per Lead—Beating Industry Norms.

  • 1.21% CTR from Cold and Warm Audiences.

  • Engaged List Built for Future Mobilization.

Why Choose Us?

As a certified badged Google Partner with over 10+ years of experience, our team of Google-certified digital marketing experts brings a unique blend of experience and knowledge to the table. This Google Partner certification grants us priority access to support, allowing us to tackle complex issues swiftly and deliver exceptional results for our clients.

We have:

💰 Managed over $21 Million in ad spend.

📈 Served hundreds of clients.

🥇 Recognized as a "Top Rated Plus" freelancer on Upwork.

⭐ Proudly recognized as a Badged Google Partner.

🤹 10+ years of experience managing Ads on Facebook, Instagram, Google, YouTube and more.

Ready to Elevate Your Next Campaign?

Want to achieve similar results for your project? Schedule a 100% free, no-obligation consultation with our team today. We'll demonstrate how our proven strategies can boost your leads, reservations, and overall campaign success. Click the link below to book your consultation.

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