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It's a no-brainer that eCommerce conversion rates are important. In fact, they're essential to the success of your online business. Greater conversions, greater revenue, and the chances of success are much higher.
Now, the real question is, how can you improve your eCommerce conversion rate and drive more sales?
You can do a few things to optimize your website and increase customer confidence. This is exactly what our topic of discussion is.
Keep on reading to know the real deal to boost your eCommerce conversions.
One of the major factors in either a good or bad number of conversions is your website and the content complimenting it. The reason is simple, the more the users are engaged, the more likely they will swipe their cards.
Let’s take a relatable example of your favourite clothing brand. Whenever you enter the store (physically), you feel a pleasant ambiance, the smell of new products mixed with some air fresheners, smiling faces of salespeople. The environment is engaging and conducive to sales, right? A similar thing is being done at their online stores, which helps them drive tons of sales.
This is what you can do too to boost your conversions. So, make sure your website design & content are super engaging.
The product description is something that you can’t leave heedless. They’re really important.
Consider a customer journey, a user comes to your website, and you exactly have what they need. They’ll go through the product page, but they’re reluctant to hit the buy now button. Why?
Because you know the product is a perfect fit for them, but they don’t unless or until you provide them a detailed description of that product.
So, in a nutshell, provide the detailed solution to their need to not leave a chance for losing a conversion.
Let’s get on a solid fact that 92% of the people see reviews before buying a product, and 88% trust these reviews. So, why should you be missing on that?
Product reviews are the social proof that people like your product and actually love it. This social proof can bring you high conversions because it’s human nature that we avoid the fuss and get those things that have credibility. And product reviews add credibility. So, make sure you get the highest conversions possible by adding social proof.
Who doesn’t love a discount? Many people wait for sale season to buy the things they want, and in that sale season, the conversions are maximum. So, why don’t you give customers what they want to get a conversion and maybe a long-term customer (if they’ll like your product).
We know that giving a discount might reduce your revenue, but in the long run, you will get a return.
Anyways, getting a discount is one of the biggest motivating factors for users to buy a product that you can use to maximise your conversion.
The reason diamond is so precious is that it is available in scarcity. The same goes for Gold, and this is why people want it. FOMO (Fear of Missing Out) is the motivating factor here. This is what you can do with your product (even if it’s not scarce) to boost conversions.
To create a scarcity element, you can add the crooked number of products left in the stock with the CTA (make sure the number is small). You can notify the users that the discount offer is about to end.
So, make sure to use the FOMO to thrust up your sales.
Conclusion paragraph: In today's digital era, it can be easy to feel like you're constantly fighting an uphill battle in the eCommerce space. But what if we told you there is a way to beat out your competition and make more sales? Our team of experts at Tectanic has created five key tips for improving conversions on your website that no one will tell you about (and they work!). If this sounds intriguing, let us know how we can help. We’re ready and waiting to partner with you!
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Disclaimer: This site is not part of nor endorsed by the Facebook website, Facebook Inc, Google, Pinterest, Twitter or LinkedIn in any way. FACEBOOK is a trademark of FACEBOOK, Inc. Tectanic is a brand of Tectanic LLC. Results & Success depends on so many factors including hard work, industry, competition, target market, client, season and so on. For each client, we worked together through fear, overwhelm, and challenges to find success. Your business and scenario is different and thus your results will be different. We are not offering a lottery and there is no “get rich quick” or “get rich easy”.