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TikTok Ads - Credit / Debt Counseling
1- Channel: TikTok Ads (Leads)
2- Niche: Credit/Debt Counseling
3- Duration: 20th April 2022 to 30th January, 2023
4- Challenge: The challenge was to get leads at CPA of less than $50
5- Strategy: We launched a Non-Spark ad campaign with 3 interest based, 1 broad and 1 LLA based adgroup. There were 4-5 ads in each adgroup. After every 24-48 hours we paused all the non-performing adgroups & ads. We also kept on launching new interest based audiences as well to find new winning audiences along the way.
5- Results: Ad Spend: $1,226.51, CTR: 1.54%, Leads: 34, CPA: $36.07
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