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TikTok Ads - Credit / Debt Counseling

Importance of Digital Marketing in 2022

1- Channel: TikTok Ads (Leads)

2- Niche: Credit/Debt Counseling 

3- Duration: 20th April 2022 to 30th January, 2023

4- Challenge: The challenge was to get leads at CPA of less than $50

5- Strategy: We launched a Non-Spark ad campaign with 3 interest based, 1 broad and 1 LLA based adgroup. There were 4-5 ads in each adgroup. After every 24-48 hours we paused all the non-performing adgroups & ads. We also kept on launching new interest based audiences as well to find new winning audiences along the way. 

5- Results: Ad Spend: $1,226.51, CTR: 1.54%,  Leads: 34, CPA: $36.07

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