Case Study

Credit & Debt Counselling Service

Generated 34 High-Quality Leads at Just $36 Each with TikTok Ads

34 Qualified Leads at $36 CPA | $1,226.51 Ad Spend

Our Services

• TikTok Ads Management • Campaign Structuring (Interest, Broad & Lookalike Audiences)

• Creative Testing & Optimization • Lead Generation Strategy

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Performance Recap

The goal was clear: generate quality leads under a $50 CPA. Through systematic testing and optimization, TikTok Ads delivered results well within the target cost.

The results speak for themselves:

$1,226.51

Ad Spend

34

Qualified Leads

$36.07

CPA (vs. $50 target)

Cost per lead came in 28% lower than the target
Generated consistent inquiries in a competitive niche
Built a repeatable framework for future scaling

Challenges

Needed leads at a sustainable cost under $50.
Limited clarity on which audiences would perform best.
High competition and compliance hurdles in the financial niche.

Our Strategic Approach

🎯 Ad Group Diversification

Tested 3 interest-based, 1 broad, and 1 lookalike audience.

🎯 Creative Testing

4–5 ads per ad group to quickly identify winners.

🎯 Ongoing Optimization

Paused underperformers every 24–48 hours.

🎯 Audience Expansion

Continuously launched new interest-based segments to find fresh winners.

Quick Overview of the done-for-you solution Tectanic provides

Results

34 Qualified Leads Delivered
High-intent inquiries generated for debt counselling services.
$36 CPA Achieved (Target <$50)
Came in well below the cost-per-lead goal.
Scalable System Built
Campaign structure and optimization process created a strong foundation for future scaling.

Why Choose Us?

As a certified badged Google Partner with over 10+ years of experience, our team of Google-certified digital marketing experts brings a unique blend of experience and knowledge to the table. This Google Partner certification grants us priority access to support, allowing us to tackle complex issues swiftly and deliver exceptional results for our clients.

💰 Managed over $21 Million in ad spend.

📈 Served hundreds of clients.

🥇 Recognized as a "Top Rated Plus" freelancer on Upwork.

⭐ Proudly recognized as a Badged Google Partner.

🤹 10+ years of experience managing Ads on Facebook, Instagram, Google, YouTube and more.

Ready to Scale With TikTok Ads?

Want to achieve similar results for your business? Schedule a 100% free strategy call with our team today, and let’s explore how we can drive growth for your store.

Get Free Consultation

Our Services

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Disclaimer: This site is not part of nor endorsed by the Facebook website, Facebook Inc, Google, Pinterest, Twitter or LinkedIn in any way. FACEBOOK is a trademark of FACEBOOK, Inc. Tectanic is a brand of Tectanic LLC. Results & Success depends on so many factors including hard work, industry, competition, target market, client, season and so on. For each client, we worked together through fear, overwhelm, and challenges to find success. Your business and scenario is different and thus your results will be different. We are not offering a lottery and there is no “get rich quick” or “get rich easy”.

Tectanic LLC, 16192 Coastal Highway, Lewes, Delaware, USA 19958