Case Study

E-commerce Lifestyle Case Study

Scaling Sales with TikTok Ads on a Low Budget

149 Conversions at Just $7 CPA | $2,443 Ad Spend

Our Services

• TikTok Ads Management • Campaign Structuring (ABO) • Creative Testing (Videos, Carousels, Images) • Bid Strategy Optimization (Cost Cap) • Aggressive Ad-Level Optimization

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Performance Recap

This e-commerce brand selling unique lifestyle products needed to scale quickly on a limited budget—while keeping costs under control and improving ROAS. By leaning into video ads, optimizing at the ad level, and aggressively pausing non-performers, we unlocked efficient, scalable growth.

The results speak for themselves:

$2,443

Ad Spend

149

Conversions

$7

CPA

Delivered 149 conversions on a small budget
Achieved a $7 CPA in a competitive niche
Found product winners (drain sink product) and scaled them efficiently
Created a repeatable ad structure for future scaling

Challenges

Limited budget for testing & scaling.
Needed to improve performance without raising CPA.
Identifying which creatives & products could drive consistent results.
Finding the right ad format for TikTok’s algorithm.

Our Strategic Approach

🎯 ABO Campaigns with Broad Targeting

Launched ads with broad audiences and TikTok-only placements to maximize performance.

🎯 Aggressive Ad-Level Optimization

Consistently killed underperforming ads/ad sets and redirected spend to winners.

🎯 Product Winner Identification

Noticed the drain sink product performing exceptionally well with multiple headlines and cost cap bidding.

🎯 Creative Testing

Tested single images, carousels, and videos — ultimately scaling with video ads as the top performer.

🎯 Focused Scaling

Increased budget to $60/day across two ad sets, focusing only on the best-performing product and creative.

Quick Overview of the done-for-you solution Tectanic provides

Results

149 Conversions Generated
Delivered consistent sales within a 2-month window.
$7 CPA Achieved
Kept cost per purchase low while scaling budget.
Video Ads Outperformed All Other Formats
Proved that TikTok’s native video style is best for driving conversions.
Scalable Model Built
Identified product winners + ad strategy that can scale further.

Why Choose Us?

As a certified badged Google Partner with over 10+ years of experience, our team of Google-certified digital marketing experts brings a unique blend of experience and knowledge to the table. This Google Partner certification grants us priority access to support, allowing us to tackle complex issues swiftly and deliver exceptional results for our clients.

💰 Managed over $21 Million in ad spend.

📈 Served hundreds of clients.

🥇 Recognized as a "Top Rated Plus" freelancer on Upwork.

⭐ Proudly recognized as a Badged Google Partner.

🤹 10+ years of experience managing Ads on Facebook, Instagram, Google, YouTube and more.

Ready to Scale With TikTok Ads?

Want to achieve similar results for your e-commerce brand? Schedule a 100% free strategy call with our team today, and let’s explore how we can drive growth for your store.

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Our Services

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Disclaimer: This site is not part of nor endorsed by the Facebook website, Facebook Inc, Google, Pinterest, Twitter or LinkedIn in any way. FACEBOOK is a trademark of FACEBOOK, Inc. Tectanic is a brand of Tectanic LLC. Results & Success depends on so many factors including hard work, industry, competition, target market, client, season and so on. For each client, we worked together through fear, overwhelm, and challenges to find success. Your business and scenario is different and thus your results will be different. We are not offering a lottery and there is no “get rich quick” or “get rich easy”.

Tectanic LLC, 16192 Coastal Highway, Lewes, Delaware, USA 19958