Case Study

Scaling TikTok Ads with Winning Creatives & Lookalike Audiences

1,198 Website Purchases at $27.77 CPA | $53,230 in Sales

Our Services

• TikTok Ads Management • Spark Ads Testing • Automatic Creative Optimization • Audience Scaling (Lookalikes)

• Campaign Tracking & Optimization

🏆

Performance Recap

This e-commerce supplements brand partnered with us to stabilize ad performance and scale their winning creatives on TikTok. By introducing Spark Ads and leveraging ACO-based ad groups, we drove highly efficient conversions at scale.

The results speak for themselves:

1,198

Website Purchases

$27.77

CPA

$53,230.4

Sales Directly from Ads

Challenges

Before working with us, the brand faced key challenges in TikTok Ads:

  • Difficulty scaling winning creatives without increasing CPA.

  • Unstable performance across campaigns.

  • Limited testing of Spark Ads and ACO features.

  • Lack of clarity on which audience segments would scale profitably.

Our Strategic Approach

🎯 Spark Ads & Creative Testing

We tested Spark Ads with 5 variations in a single ad group, analyzing performance quickly to identify winners.

🎯 Automatic Creative Optimization (ACO)

Implemented ACO-based ad groups to scale winning creatives more effectively and maximize ad spend ROI.

🎯 Audience Expansion with Lookalikes

Launched multiple lookalike audiences that significantly improved purchase volume while keeping CPA stable.

🎯 Scaling Strategy

Balanced budget distribution across winning creatives while maintaining a sustainable CPA threshold.

Quick Overview of the done-for-you solution Tectanic provides

Results

  • 1,198 Purchases in 30 Days

    Achieved consistent daily purchases with optimized creative testing.

  • $27.77 CPA Maintained While Scaling

    Kept acquisition costs sustainable while increasing purchase volume.

  • $53,230 in Direct Sales, 1.6 ROAS

    Ads delivered profitable returns, fueling e-commerce growth.

  • $971,174.91 in Overall Revenue Generated

    TikTok ads played a key role in scaling the brand to nearly 7-figures in revenue.

Why Choose Us?

As a certified badged Google Partner with over 10+ years of experience, our team of Google-certified digital marketing experts brings a unique blend of experience and knowledge to the table. This Google Partner certification grants us priority access to support, allowing us to tackle complex issues swiftly and deliver exceptional results for our clients.

💰 Managed over $21 Million in ad spend.

📈 Served hundreds of clients.

🥇 Recognized as a "Top Rated Plus" freelancer on Upwork.

⭐ Proudly recognized as a Badged Google Partner.

🤹 10+ years of experience managing Ads on Facebook, Instagram, Google, YouTube and more.

Ready to Scale With TikTok Ads?

Want to achieve similar results for your e-commerce brand? Schedule a 100% free strategy call with our team today, and let’s explore how we can drive growth for your store.

Get Free Consultation

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